THE OPPORTUNITY

Convince audiences who don’t typically go to casinos (couples and families) that the River Rock Casino Resort was the perfect getaway destination. The project needed to be completed on a tight timeline and strict budget.

THE SOLUTION

Corus wrote, filmed, and edited a series of fun, exciting and highly shareable videos with powerful visual imagery and a strong call to action. These highly stylized videos, long (60 sec) and short form (7, 15 sec) and still imagery promoted the lesser known rest and relaxation amenities of the resort (pool, restaurants, spa, and non-casino entertainment).

The campaign included social media (Facebook, IG), Outdoor Ads, Display Ads – all targeted to deliver tailor-made creative to the target demographic.