FORTISBC
THE OPPORTUNITY
FORTISBC engaged Corus to create multiple fun and lighthearted broadcast and digital campaigns that would increase consumer awareness and improve brand recognition.
THE SOLUTION
Corus developed fun and informative broadcast and social campaigns featuring HGTV's home renovation experts Mickey and Sebastian, as well as a series of engaging and informative broadcast and (highly shareable) social videos that integrated seamlessly across broadcast and digital platforms. Additionally, Corus developed a funny, lighthearted "Consumer Warning" campaign around consumer energy usage that showcased the brand as fun and friendly.
THE OUTCOME
FortisBC (and HGTV's Mickey and Sebastian) were very happy with both the broadcast and social campaigns and received positive feedback. Additionally, FortisBC has returned to Corus for help on a number of additional projects and extended their original "Consumer Warning" campaign into 2020.
