BC DAIRY
THE OPPORTUNITY
BC Dairy wanted to connect with a younger audience on social media and promote the ‘fun’ aspect of drinking milk while adhering to strict branding policies.
THE SOLUTION
We developed a series of 9 short (7 sec), quirky, and engaging top-down videos that were highly shareable on social media platforms (Facebook and Instagram).
THE OUTCOME
The social videos helped BC Dairy reach a large new audience. BC Dairy reports the videos were widely shared and received lots of positive attention.
