BC EGG
THE OPPORTUNITY
Connect with a younger audience on social media. They wanted to create something exciting and informative to promote the ‘fun’ aspect of cooking with eggs while adhering to strict brand guidelines.
THE SOLUTION
We developed a series of 3 highly stylized and engaging ‘hands and pans’ style videos (top-down) that showcased delicious recipes using BC Eggs. They were highly shareable on social media platforms (Facebook and Instagram).
THE OUTCOME
The social videos helped BC Egg reach a large new audience. BC Egg reported that the videos were very well received and were widely shared. Based on the success of this first social campaign, BC Egg engaged Corus for additional social media projects.
